How to Create a Zapier Integration

Using a Zapier integration you can connect BigMailer to hundreds of other platforms and applications. You can sync up your customer records with a CRM or another ESP, or add records to BigMailer when you acquire subscribers or customers in other platforms.

Below is a list of actions and example scenarios that can be setup.

IF [something happens elsewhere] > Add a contact to BigMailer brand

Examples:

IF a new response is collected via Google Forms add a contact into List [some-name] in BigMailer

IF a new row added to Google Spreadsheet add a contact into List [some-name] in BigMailer

IF a new contact is added in [some other ESP] also add a contact into List [some-name] in BigMailer

IF a new customer/sale/order is added in [some platform] add a contact into List [some-name] in BigMailer

IF a contact is added in BigMailer > DO [this action somewhere else].

Examples:

IF a new contact is added to List [Member] in BigMailer also add a record in [some platform].

IF a new contact is added to List [Paying Customer] in BigMailer send a message via [Gmail/Slack/other].

How to Create a New Zap with BigMailer

Log into Zapier with your account, then go to this page and click on “Accept Invitation & Build a Zap”.

When you choose an app in either step 1 or 2, search for “bigmailer” (no space) then select a BigMailer app listed.

Zapier: find BigMailer app

Zapier: find BigMailer app

Once you select the action, you will be asked for an API key to complete the step and a link to the page to copy API key will be provided.

Zapier: authorize BigMailer with API Key

Zapier: authorize BigMailer with API Key

Need an action not listed? Reach out to us via chat to request it.

 

How to Export and Delete Contact Segments

There are many reasons why you may need to export your lists or segments, let’s review most common use cases and best approach.

  1. GOOD. Identify and delete unengaged contacts. This is a good practice – removing unengaged emails, for example anyone who hasn’t opened your emails for 90-120 days, from your list to improve engagement and protect your sender reputation, as long as you exclude those contacts that were added to your list recently (and haven’t had a chance to engaged yet). Low engagement leads to lower inbox placement overtime.
  2. GOOD. Update or sync your unsubscribe, bounces, complaints with internal database or another platform, e.g. a CRM.
  3. BAD. Delete your unsubscribes and bounces to reduce overall list size and cost associated. BigMailer uses this data to ensure no emails go out to these email addresses, so if you accidentally bring those records back onto the platform you are risking a) those who unsubscribed will hit complaint/spam button, which will negatively affect your sender reputation b) high bounce rate on any campaign or over a time period can affect your future deliverability and inbox placement.  If you have very tight control over your list management and re-importing bounced email addresses isn’t a possibility then removing old bounces may be ok. Typically, unsubscribe rate is very low so removing those records is more risk than it’s worth to save a small % of the monthly fee.

NOTE: BigMailer doesn’t allow you to remove contacts that were sent an email in the last 30 days. That’s because when a contact is removed from BigMailer account, the Unsubscribe page no longer works for the removed email address, so the email recipient is more likely to hit Complaint/Spam button, which hurts sender reputation.

How to Export a Segment

First, go to the Lists tab in the site header to see all your Lists. Click on the arrow down link on the grey button next to the List you need to export.

list export

Give your export a name that will help you recognize it later on – recent exports will be stored for you in a list. If you need to export only a segment of your list, click on the checkbox above the Create button, to load the segmentation options.

You will most likely need to define a new segment for the export.

export list segment

Make sure to add a condition to exclude those contacts that were added to your list recently, if you plan to remove Unengaged contacts. Recently added contacts are most likely to engage with your content, so it would be a costly mistake to make to remove them.

Once you define the segment, click Create. Depending on the List or segment size, a link will be generated within seconds or minutes for you to download your data as .csv file.

list export download as csv

How to Delete a List

Delete a ListFollow these steps to delete any List:

  1. Go to Lists tab to see all you Lists
  2. Click on the arrow down icon on the button next to the List

You will have 2 options:

  1. To delete a List only, this means only the label will be deleted from the list view, all the contacts in the list will remain unchanged.
  2. To delete the List and all contacts in that list, by checking the box next to “Also delete all contacts in this list”. Delete contacts
  3. If you choose this option, all contacts in this list will be removed across all your lists in a single brand. Contacts deletion will be scheduled for removal within 24 hours and appear as Pending until it’s complete.

How to Delete a List Segment

If you want to delete a segment, you need to create a segment, save it as a new List and then delete it:

  1. Create a new List, e.g. “Unengaged – 90 days” and import the csv file you downloaded into this new list.
  2. To stop sending to Unengaged contacts before the 30 days limitation expires you can simply “Exclude” the list from your Bulk campaigns.
  3. Follow the steps for deleting a List in the section above.

Got a use case we didn’t cover in this article? Let us know so we may expand it.

 

 

How to Manage High Volume Sending and Protect Sender Reputation

Experienced marketers know that smart volume management is part of the sender reputation management, especially for high volume senders. If your list is smaller than 5000 emails, then this isn’t something you need to worry about and as long as you build your list overtime and increase sending volume gradually, this will never be your concern.  Also, if you or your organization is a sender with an established reputation and a history of high volume sending, you can skip reading this article.

However, you need to carefully manage your sending volumes in order to build up your sender reputation if you are:

  1. Just starting out with bulk campaigns for yourself or a client, or
  2. Haven’t engaged your list of 10k+ subscribers in the recent months
  3. Switching your sender domain, email address, and/or provider, possibly due to a “burnt” reputation in the past.

Why not blast a single email campaign to your entire list? Because if this volume of sending isn’t typical for your sender identity it will look suspicious to a mailbox provider (aka ISPs) because big changes in sending volume may indicate that a list hasn’t been properly built, bur rather rented, purchased, or harvested via other means, and this can have a negative impact on email deliverability and inbox placement. So what should you do? Start by sending low daily volumes and build up volume over time – the idea is to send less than 1k emails per day per provider when you are just starting out, and ideally start with high quality messaging and high engagement subscriber segments.

There are a few different ways you can break down your list:

  1. Segment your list based on a field like “Date Signed Up”, “Order Date”, or similar date or number based fields that indicate subscriber recency or loyalty, and start sending initial campaigns to your recently engaged subscribers or your most loyal customers. High engagement on your early bulk campaigns will aid your sender reputation score and improve inbox placement rates on future campaigns. 
  2. Segment your list based on location, or a number-based field like “Member ID”.
  3. If bulk of the emails on your B2B list are not major providers, you can actually send a large campaign by simply segmenting out the top providers using a new built-in condition on the email column “domain is” or “domain is not”. See example in the screenshot below.

    segmentation based on email domain

    Segmenting based on email domain in BigMailer

Depending on your list size, you may choose to use and combine several of the methods listed above, and that’s perfectly fine. There is no one size fits all approach to building your domain reputation – you know your list best and can figure out the best strategy for yourself.

It may be frustrating to not be able to send to your entire list and put in all the extra effort, but the effort is worth it and will pay off via better long term deliverability, inbox placement, and most importantly your subscriber engagement with your email campaigns as a result.

P.S. Some BigMailer customers have asked us to implement automatic volume throttling and it’s something we are considering working on, so if this is something of interest to you be sure to reach out and let us know. The more customers ask, the higher on the list a feature moves.