What Is Amazon Simple Email Service (Amazon SES)?

Built on top of the Amazon Web Services architecture, Amazon SES is a service that allows users to send emails at scale. Its free version is fairly limited, but its paid version is relatively inexpensive.

Amazon SES does NOT:

  • Process bounces, complaints and unsubscribes (accounts with bounce rates over 10% may get suspended)
  • Manage email campaigns or store email templates
  • Track campaign engagement

Using Amazon SES for Email Marketing with BigMailer

The BigMailer platform is a complete, low cost email marketing solution with a great return on investment for everyone. It’s optimized for agencies and makers who benefit from built-in brand management. Since BigMailer customers connect their Amazon SES accounts, there’s no need for BigMailer to manage an ecosystem of servers or IP addresses with shared reputation like traditional email service providers. There’s also no need for a compliance department, which means no customers are turned away due to list quality.

Here are some additional benefits of using BigMailer in conjunction with your Amazon SES account for your email marketing needs:

  • Support for bulk, auto/drip and transactional email campaigns
  • Email campaign engagement tracking and reporting
  • Powerful segmentation (custom data fields and campaign engagement) and geotargeting
  • Drag and drop email template editor and classic editor for custom template management
  • UNLIMITED brands, user/client sub-accounts, custom templates and image hosting
  • UNLIMITED emails per month

Simple low pricing – free up to 5,000 contacts, only $1 per 1,000 contacts after.

Still have questions? Request a demo using live chat.

Getting an Amazon SES Account out of Sandbox Mode

Newly created Amazon SES accounts are automatically placed in sandbox mode. To be able to send actual campaigns via the BigMailer platform, however, these new accounts must first be removed from this testing environment. Accomplishing this is as simple as requesting that Amazon increase your send limit.

Unless otherwise specified, this limit is typically set to 50,000 emails per rolling 24-hour period. If your list is larger than 50,000 contacts, be sure to indicate the specific number of emails you require as well as provide any other relevant information, such as links to your site and the pages where you collect email addresses. Most customers get their requests resolved within an hour. You can find more detailed information in this article about submitting a request to Amazon.

Setting up Multiple Amazon SES Accounts

When you manage multiple brands, products, websites or clients, it’s practical to set up and manage multiple Amazon SES accounts. If you’re part of an agency, your clients may already have their accounts established with high sending limits built up. Unlike its competitors, BigMailer offers support for easily managing multiple Amazon SES accounts and assigns them to your brands.


Frequently Asked Questions

Do I have to link my own Amazon SES account to use BigMailer?
You can use BigMailer email collection forms and import your contacts without connecting to Amazon SES, but you’ll need to link to your Amazon SES account prior to scheduling your first campaign.
Can I get assistance with Amazon SES account setup?
Yes! We can assist you with setting up your Amazon SES account and connecting it to BigMailer for free. Just reach out to us and request free setup assistance.
How do I manage more than one Amazon SES account?
Since all accounts begin with the free startup plan, the option to connect more than one SES account isn’t available in the UI by default. Once you establish a paid plan, you can reach out to support via live chat icon and request for this option to be enabled in your account. For additional information, please refer to these step-by-step instructions on how to set up multiple Amazon SES accounts.
Can I get a dedicated IP address? If so, how much does it cost?
Yes, you can get a dedicated IP address and manage a dedicated IP pool with Amazon SES. The cost is $24.95 per dedicated IP address per month (view pricing).