How to Manage High Volume Sending and Protect Sender Reputation
Experienced marketers know that smart volume management is part of the sender reputation management, especially for high volume senders. If your list is smaller than 5000 emails, then this isn't something you need to worry about and as long as you build your list...
Dedicated IP for Email Marketing – Do You Need It?
If you work with email marketing campaigns you no doubt heard about dedicated IP (internet protocol) addresses. Perhaps you have been wondering about who uses them and whether you should considering using one yourself. In this article, we explain what they are for and...
Email Verification Service Provider Comparison
Email deliverability has been a hot topic for marketers for quite some time. With mailbox providers getting more aggressive about their spam blocking and filters, inbox placement has become a priority issue for many marketers to address. To protect their email...
Email Marketing Campaign Tracking in Google Analytics
If you use an email marketing platform to manage your email campaigns you already know what your open and click-through rates are. But do you know how many leads and sales your email campaigns generate and what ROI you get on your email marketing efforts? If you don't...
Improve Email Deliverability – A Guide to Best Practices
When your emails land in the Spam folder or campaign has low engagement it negatively affects your future chances of landing in the subscribers Inbox. Check out this list of common mistakes email marketers make and see if you can identify an opportunity to improve your own campaigns.
Email Marketing Terms You Should Know
If you work with email campaigns in any capacity you probably heard of all the terms listed below, but do you really understand what they mean and how they can be helpful in analyzing success of your email campaigns? We break it all down and provide you with some...
10 Early Stage Tools Every Bootstrapping Entrepreneur Needs
As a bootstrapping entrepreneur, you might not have the money of a venture-backed startup, but you still need to compete with them and match their pace. It’s not uncommon for a first-time founder to build out a prototype while holding a day job and fund it with...
A Guide to Conversion Tracking with Google Analytics
If you’re a startup founder, a growth marketer in an early stage startup, a developer working on side projects, an aspiring professional blogger or simply someone who wants to be a data-driven decision maker, this post is for you. When product your is past its minimum...
BigMailer Adds Transactional Email Support
Whew... we were a little behind the timeline we committed to on our product roadmap, but support for transactional emails is now live!. You can now add and manage your transactional emails, in addition to marketing (bulk) and automation campaigns (aka drip or email...
BigMailer adds Drip Email Campaigns
The wait is over! You can now add and manage your marketing automation campaigns (aka drip or email sequences) in BigMailer, included in all plans at no additional cost. Examples of Automated Email (Drip) Campaigns What kind of emails can you add? Below is a list of...