What’s New and Product Roadmap

Jan XX: Coming Soon – Campaign Management

We are releasing an updated UI to manage campaigns with ability to:

  1. Filter campaigns by their status (Drafts, Completed, Archived).
  2. Assign “Archived” status to campaigns to remove from main view. This is helpful if you send test campaigns and don’t want to see them in your main view (since only draft campaigns can be deleted).
  3. Add custom folders/labels and move campaigns to those custom folders. This is helpful if you send frequent campaigns and want easy access to past promotions or special deal emails for easy reference and copy/re-engage.

Dec: New Reports and Re-Engagement Shortcuts

You can now see a delivery and engagement report by email domain, to help you identify any deliverability issues with specific ISPs (mail box providers). Just click on “View by Domain” link on the reporting screen.

You can quickly create a follow up campaign based on engagement, either for:

  1. Those who engaged with your previous campaigns. Just click “Re-engage” link next to Open Rate stat on reporting screen.
  2. Those who haven’t engaged with your email campaigns in the last X days (you can specify the date range yourself). Just select the option to use a segment and select engagement metric (did not open or did not click) to segment your list(s) based on.

NOV: Export/Delete Lists and Billing Updates

You can now export your lists with engagement and bounce data, as well as delete lists. We have also updated billing so you get charged immediately when your import causes your contacts to go above your current billing limit. That means that if you engage with your contacts and then delete them you pay for those contacts at least once. The immediate charge is incremental and pro-rated based on where you are in your billing cycle.

Oct 23: Transactional APIs, Brand Management

  • 2 new transactional APIs added (add + update subscriber record)
  • Agency: Brand access management by user
  • Performance improvements for bulk campaign send time

Jun 24: Template Editor and Images Upload/Hosting

We added an enhanced email template editor to make creating and editing templates easier and without the need to know any HTML or touch the code. Format your template elements using the widget with familiar options. You can also save your templates for future use in your template library.

You can now upload and store images on BigMailer platform to use in your email templates. There is no limit and it doesn’t cost anything extra!

Mar 10: BigMailer Now Supports Transactional Email

Whew… we were a little behind the timeline we committed to on our product roadmap, but support for transactional emails is now live!. You can now add and manage your transactional emails, in addition to marketing (bulk) and automation campaigns (aka drip or email sequences) in BigMailer, included in all plans at no additional cost.

Read more about transactional email support. Got feedback or need assistance? Don’t hesitate to reach out.

Jan 31: Email Automation is Here

The wait is over! You can now add and manage email automation campaigns (aka drip campaigns or sequences) in BigMailer, included in all plans at no additional cost.

What kind of emails can you add? Below is a list of examples for an e-commerce site or a membership-based product. If the customer signed up for a newsletter you can tell them what to expect, e.g. how often you send updates and a promise to keep content valuable and interesting.

  1. Welcome email. Condition for trigger: Email is added to a list (1st email in your sequence). This one is a must for email marketers. This is your opportunity to re-engage the user but also tell them about major features they can explore, highlight next steps for taking advantage of their new account, or point them to articles on product usage tips.
  2. Can we help you? Condition for trigger: 1-7 days after welcome email (step 2 in a sequence). Use this email to offer helpful content or remind user how to get assistance with any issues they might be having, also to highlight methods for support (chat, email, phone).
  3. Ready to subscribe/upgrade? Condition for trigger: 3-30 days after Step 1 or Step 2 + not in your subscriber list (you should have one).

Read more about Automation Campaigns in this blog post that we will keep updating with use cases and suggestions.

Product Roadmap

We need your help prioritizing the features listed below, so if you have a preference please get in touch!


  1. AB testing on subject line, message body, and send time.
  2. Email Validation / List Cleansing. This is a big one for us and something we will be rolling out in phases throughout 2018. We want to help new customers bringing old/unused emails into our platform send out their first campaigns without triggering high bounce rate or account suspension. This will be supported by a combination of email validation and machine learning (AI) applied to list (new contacts) analysis.
  3. List Management and Scrubbing. This would allow list owners to scrub emails that bounced from the active contact list. This would reduce cost since you get billed for active contacts stored. Possibly more important is that scrubbing bad emails would make your campaign level engagement stats more accurate.
  4. Accounting – Detailed Invoices. This feature would be useful to agencies that manage multiple brands. The monthly email receipt and invoices will break down your total monthly cost by brand, so you know what to charge your clients or to just know what each brand on BigMailer platform cost you.
  5. Custom Preview Text. The preview text in email clients is generated from the content of your email – it’s typically the first text that appears in the newsletter. Many emails contain “Email doesn’t look right? See in the browser” type text at the very beginning of emails and some email designs don’t lend themselves to optimal preview text, so we want to add a custom field to help you improve your open rate. We hear it dramatically improves engagement.