We release updates on Saturday nights, usually once a month. Sometimes if a new feature is small and highly anticipated we may have a bi-weekly release cycle. We are always working on something, so if you don’t see entries for some months that means we are making backend improvements and upgrades behind the scenes.

Check out our Product Roadmap section below and let us know if there is a feature you would like to add to it. We welcome your feedback and suggestions.

Product Roadmap

IN PROGRESS: Lotsa small UX improvements! 


  1. Built-in email verification as part of the List import step – better workflow for marketers and more affordable/accurate than using a 3rd party service.
  2. Built-in Spam testing integrated into campaign management workflow. No need to leave BigMailer platform for spam testing your email or pay for this as a separate service. Want to be an early tester of this feature and give us feedback? Reach out via live chat icon.
  3. Expanded automations – allow other action types beside sending an email (e.g. move into another list, remove from sequence, etc)
  4. Campaign reporting – expand to show contacts who clicked on a specific email, improved reports, report sharing


May 7: AB testing on subject line

You can now test up to 3 subject lines on bulk/promotional campaigns. Just click on “AB test” button and add extra subject lines.


Once your campaign is done sending, the winner will be selected after 2 hours based on best open rate.

AB test results

AB test results

Mar 24: Pre-made Page Templates

We added some templates to help you get started – agency page, webinar/event signups, personal site, promotions, and more.

Page templates

Mar 18: Landing Pages are LIVE

Here is everything you can do with landing pages. Need some help? Check out this help article with step-by-step and some videos.

  1. You can setup landing pages hosted either on a) BigMailer domain bigweb.site, or b) your own customer site domain that you own.
  2. Host a landing page in the root of your domain.
  3. Use landing pages with or without email/data collection forms.
  4. See landing pages stats – visits, clicks, form conversions
  5. Upload and use images hosted on BigMailer or use images from your website.
  6. User forms to collect emails or other data.
  7. Run polls and surveys to collect more info on your subscribers.

Dec 29: New pre-made templates

We added 30 new templates into our library – some seasonal, some promotional (legal, apps, real estate).

Dec 22: More scheduling options for RSS-to-email campaigns

You can now select send time every 15 min, not just top of the hour.

Nov 15: Brand-level suppression lists

You can now manage suppression lists at brand level that do not count towards your billing total.

Oct 2: Smarter Importing via CSV

You now have an option to skip rows with invalid data in some custom fields (too long, wrong data type, wrong format) and import email and other valid fields. This option allows importing maximum number of contacts and downloading a CSV file with detailed info on errors.

Sep: New APIs for campaign creation/sending

You can now:
These APIs would be helpful to anyone integrating BigMailer into their own applications and allow to automatically on-board a new client/customer for those managing multiple brands with similar needs.

Apr: Webhooks expanded to open and click events

You can now send open and click events via webhook, which you can configure on the API page. See our documentation for more details.

Mar: APIs for creating brands and new user invites. Sharing sender domain across brands.

You can now programmatically create a brand and create/invite a user.

It’s now possible to share a sender domain across brands when using BigMailer sending service. Once a domain is verified, an account administrator can check a box that exposes that domain across brands as a verified sender. This is primarily helpful for franchises or multi-location companies, or businesses that need to split their list access by team. For example, some companies have teams or professionals that handle certain industries or types of businesses and want them to only have access to the lists they own.


New UPSERT contact endpoint – update contact record if exist, otherwise create a new contact.

Dec: Amazon SES connection is now optional

3rd party connections (ex. Amazon SES, SparkPost) are no longer required to send with BigMailer. Would like to try it out? Contact us via chat.

Requirements for sending without SES: website on a sender domain that we can review. Verifying sender domain (not just sender email) via DNS records is required.

Nov: New segmentation conditions, account timezone setting

We made 2 updates to segmentation conditions:

1. You can now use “in the last X days” condition with any date fields, either custom fields you added or our system defined DateAdded field. This can be useful to filter recently added subscribers.

2. Campaign engagement condition for date range was updated from max of 180 days to 360 days.

Account timezone is set automatically at the time of account creation, but you can now change it at anytime under your Account Settings page.


Timezone settings


Oct: Option to connect to SparkPost

This option isn’t shown in UI by default, so please reach out to us via chat to enable it in your account.


Sep: Sending queue reshuffling. Agency plan lower limit.

The sending queue is now shuffled to avoid bounce rate spikes for batches of older contacts.

The Agency plan now starts at 300k contacts (was 500k before) which makes white label option more accessible for smaller agencies.


Aug: UX updates

  • Contact list view now includes subscriber status
  • Contact list view default sorting order is now based on DateAdded with recently added at the top.
  • Contact activity log now includes bounces, complaints, and unsubscribe events.

Jul: Integromat Integration is now live

Integromat integration is now live so you can find BigMailer in the list of apps to connect.


Jun: User Activity Log – Expanded

User activity log now includes all event types – send, open, click, unsubscribe, complaint, and bounces.


Apr: New User Role – Account Manager

Some agencies have been asking about a user role that allows setting up new brands, but without ability to export lists under those brands and so we added Account Manager role to address this need. Account Manager does not have access to Billing Page or user management like Admins.


Jan: GetContact API, new SES regions

  • Removed [] around links in text version
  • The Get Contact API now returns info on soft/hard bounces and complaints.
  • Support for new SES regions
  • A link to reconfigure your SES connection next to region name


Dec: Brand contacts limits

Agencies and consultants can now set contact limits for each brand, to avoid unexpected consequences with account limits. This can be managed on the brand settings page by users in Administrator role.


Nov 7: Liquid templating, message types on web forms.

  1. Liquid templating with support for: a) fallback value b) if/else condition c) loops for listing multiple records. See doc with examples.
  2. Displaying message types as checkboxes on the web forms
  3. Support for multiple RSS items
  4. Brand managers with access to only 1 brand will not see the brand dashboard and will be redirected to the campaigns dashboard

Oct 4: Hosted webforms, improved Unsubscribe page

Hosted webforms – you can now copy a link or preview a webform as a standalone page during the webform creation step.

We have increased max image width/height on the logo on the Unsubscribe page and tightened up vertical space.


Sep 25: SES Connections, Campaign Sorting, CVS Imports

A few small things:

– Delete SES connections as self-service. Connected to a wrong region or lost a client? You can now delete your SES connections without waiting for support.

– Improved campaign sorting order.

– Improved error handling for CVS file imports.


Sep 10: Automation Campaign

– You can now delete individual steps in the automation campaign, not just pause them.

– Better file names for downloadable reports to help you locate them more easily.

– Send tags to SES based on field data. This can be useful for integrations with your in-house applications and needs to be turned on per account, so if you need this please reach out via live chat.


Aug 18: Throttling, List-unsubscribe, New SES Regions

– Campaign send volume throttling. If you send to more than 50k emails at once this feature may help you improve your deliverability and inbox placement if you spread the volume over a period of time. Reach out to us via live chat to have throttling enabled on your account.

– Added list-unsubscribe in email headers

– Added support for new SES regions


Aug 11: Sending without SES – Beta

We launched BigMailer sending solution to allow sending emails without connecting to SES, but it’s by invitation only and not yet publicly available. If your list size is over 100k and you would like to try out our solution please connect with us over live chat.


June 27: Improved Segmentation and Downloadable Campaign Reports

You can now combine inline conditions with your saved segments, or just stack multiple saved segments.

Many of our customers wanted to download campaign stats for a specific engagement type to help sync up records with their CRMs or internal databases. You can now download CVS reports from the campaign screen by clicking on the download icon next to the engagement metric.



June 20: RSS to Email Campaign Type

You can now setup automated emails based on changes to your RSS feed, a great option for blogs and content heavy websites. Check out this post on how to setup an RSS campaign.

April 11: Invoices and Receipts

  1. Accounting: download or print your invoices and receipts, see detailed info on upgrades/downgrades. Go to your Billing page, then click on Invoices.

2. Click to Opens Ratio (CTOR) statistic on the campaign dashboard page to help you compare your campaigns performance.

March 8: 2-Factor Authentication (2FA)

You can now setup 2FA on your account for a more secure access. Highly recommended for account administrators who manage users and billing. You can start by clicking on Account in the application header after logging in, then selecting “Profile”. On the profile page click on “Enable” under the 2FA section and follow instructions for activation.

February 2: Drag-n-drop editor upgrade, save campaign template into library

We have upgraded our drag-n-drop email template editor to improve performance and apply various optimizations.

You can now save templates from your draft/complete campaigns as your library templates. Previously you had to create a template under Templates tab in order to reuse them on other campaigns, now you can push templates both ways library<>campaign. Many of our customers asked for this workflow improvement.

January 27: Webhook for event data, new affiliate program

  1. Webhook for syncing bounces, complaints, and unsubscribes with external systems and applications is now live. This is designed as a self-service – you specify a URL to post data to and event type for BigMailer send you updates for. You can setup your webhook on the API page (after logging into app) and specify the event type (unsubscribe, bounce, complaint) for BigMailer to send you. You can find full documentation here.
  2. We have set out on a mission to offer the best email marketing affiliate program with dual incentives – referrals get 50% off their first month and affiliates earn 30% off sales. Check out the link above for complete terms.

December 29: Subscriber Activity page

When you search for a contact or click on a contact from any list you will be taken to a standalone page that shows all activity for a subscriber – emails sent, opened, and clicked.

December 23: New seasonal templates – New Year

We added some new seasonal templates to our library, which you can pick while in the drag-n-drop template editor by clicking on “Load Template” button at the top right of the editor.

December 16: New seasonal templates – Christmas

We added some new seasonal templates to our library, which you can pick while in the drag-n-drop template editor by clicking on “Load Template” button at the top right of the editor. Reminder: you can customize any library templates using free stock images from the library you can search within the drag-n-drop editor.

Christmas templates

December 15: option to add reCAPTCHA to web forms

Adding reCAPTCHA to your web forms can help prevent bot sign ups. If you have an issue with spam attacks on your website consider adding reCAPTCHA to your BigMailer web forms to protect quality of emails added to your lists.

November 24: Custom Reply-to and From via merge tags

You can now use merge tags to customize from label and reply-to fields. This can be helpful for franchises and other multi-location businesses where from and reply-to may need to be location specific or where there is an assigned agent on the customer account whose name needs to appear as the sender (using From label).

Custom from label using merge tags

November 24: New UI for campaign reporting stats

We changed the layout of the data on the Campaign reporting screen to make it look more familiar and modern. Love it? Hate it? Let us know!

Campaign reporting

November 17: New seasonal templates – Thanksgiving, Black Friday, and Cyber Monday

We added some seasonal templates to our library, which you can pick while in the drag-n-drop template editor by clicking on “Load Template” button at the top right of the editor.

Seasonal email templates

November 10: New system field to segment on – Date Added

You can now segment your lists based on a built-in system field “Date Added” which is automatically created by BigMailer when a contact record is created on the platform. This field can help you filter your subscribers based on how recently they were added to your list.

Export Unengaged Contacts

November 3: Reporting for Automation and Transactional Campaigns

We added detailed reporting screens for automation and transactional campaigns, similar to bulk campaign reporting screen.

October 7: Zapier Integration

Zapier Integration allows you to connect BigMailer to hundreds of other vendors and services like Google Forms/Spreadsheets, CRMs, lead generation platforms, and many others.

Read more about Zapier integration or get started by creating a Zap.

October 5: Amazon SES health stats

You can now see and monitor bounce and complaint rates for your SES account in BigMailer. Just click on Accounts link in top right and select SES in the menu.

SES account status

August 18: Segmentation based on email domain (ISP)

You can now segment your campaigns using a condition for email domain check. For example, high volume senders who haven’t engaged their list recently and want to build up their sender reputation may choose to exclude top mailbox providers in order to control daily sending volume, see example below.

segmentation based on email domain

Segmentation based on email domain

August 4: Custom Tracking Domains as Self Service

By default, the click-tracking and unsubscribe page URLs are set by BigMailer. For example, we currently use bml.co as the default tracking domain on all free tier accounts.

BigMailer customers can now set up custom tracking domains to anything they would like. Ideally, the custom tracking domain would match the sender domain, which would signal authenticity to mailbox providers and can improve your deliverability and inbox placement. Your tracking domain can use a new sub-domain for this, for example:

custom tracking domain examples

Ready to get started? Here is how to setup custom domain tracking in BigMailer.


Lots of small improvements and optimizations, especially on the reporting side, all based on customer requests.

June 29: Global template sharing

You can now select any templates to be shared with all brands within your account. This is helpful for agencies that design templates for their clients and want to re-use some of their work.

June 22: White labeling option: branded unsubscribe page

You can now upload a logo under each brand if you want it to appear on the brand’s unsubscribe page.

What’s next: Account level branding on user (agency client) invites. Self-service custom tracking domains.

June 15: Campaign Top Links, Campaign Send Time Zone

You can now see top 10 links on the Campaign Report screen.

We also exposed user’s time zone in the campaign scheduling section that can be edited for a given campaign. This helps distributed teams and agencies have a custom time zone that’s relative to the user, which was previously a global setting.

Campaign Send Time Zone

June 8: Campaign Auto-Save

We get it, playing around with a drag-n-drop editor is a lot of fun and can take a while, so we enabled auto-save for the template filed as well as other fields on campaign screen to prevent any loss of work.

May 25: Drag-and-Drop Template Editor + Templates

You can now choose between the advanced drag-n-drop editor and a classic editor that allows you to customize your existing branded template. The drag-n-drop editor supports a variety of layouts and elements, image library uploads, merge tags, and more.

drag-and-drop editor

We also added some templates with some popular layout options – announcement, newsletters, and promos. Just select them from the global template library, customize colors and branding and save into your own template collection.

April 28: Auto-generated Text Version Of Your Email

Text Version of Email: Having a text-only version of the email is one of the factors considered by spam scoring filters. We are adding an option to generate a text version from your html version to help you save time and improve your campaign deliverability.

Apr 13: New User Role – Campaign Manager

Campaign Manager is another type of user that has less access than Brand Manager, specifically no access to List management to protect customer data in cases of employee/contractor turnover.

User Permissions

Mar 16: Custom Preview (Preheader) Text

Email clients generate preview text from the first text that appears in your email, but most emails have “View this email in browser” appear at the tom and template design doesn’t always lends itself to a long text element at the top. You can now specify preview text for each campaign in BigMailer without having to manage it as part of your email template code.

Using preview/pre-header text helps improve open rates and engagement overall. We highly recommend you use it.

Mar 9: Support for Connecting Multiple SES Accounts

You can now use different SES accounts for some of the brands in the same BigMailer account. Great for franchises, businesses with multiple locations, and high volume agencies. With separate SES accounts you can choose to use dedicated IP addresses (or IP pools) on some brands, but not your entire account. This feature is not automatically exposed on all accounts, so if you are interested in using it please reach out and request it.

Jan: Bulk Contact Deletion at Brand Level

You can now delete contacts at brand level by uploading a file and keep/check a log of all past deletes. This functionality is helpful when you run promotions with partners and have unsubscribe data outside BigMailer platform and need to remove those external unsubscribes from your mailing list at BigMailer

Feb: Enhanced Campaign Management

We releasing an updated UI to manage campaigns with ability to:

  1. Filter campaigns by their status (Drafts, Completed, Archived).
  2. Assign “Archived” status to campaigns to remove from main view. This is helpful if you send test campaigns and don’t want to see them in your main view (since only draft campaigns can be deleted).
  3. Add custom folders/labels and move campaigns to those custom folders. This is helpful if you send frequent campaigns and want easy access to past promotions or special deal emails for easy reference and copy/re-engage.

Dec 2018: New Reports and Re-Engagement Shortcuts

You can now see a delivery and engagement report by email domain, to help you identify any deliverability issues with specific ISPs (mail box providers). Just click on “View by Domain” link on the reporting screen.

You can quickly create a follow up campaign based on engagement, either for:

  1. Those who engaged with your previous campaigns. Just click “Re-engage” link next to Open Rate stat on reporting screen.
  2. Those who haven’t engaged with your email campaigns in the last X days (you can specify the date range yourself). Just select the option to use a segment and select engagement metric (did not open or did not click) to segment your list(s) based on.

Nov 2018: Export/Delete Lists and Billing Updates

You can now export your lists with engagement and bounce data, as well as delete lists. We have also updated billing so you get charged immediately when your import causes your contacts to go above your current billing limit. That means that if you engage with your contacts and then delete them you pay for those contacts at least once. The immediate charge is incremental and pro-rated based on where you are in your billing cycle.

Oct 2018: Transactional APIs, Brand Management

  • 2 new transactional APIs added (add + update subscriber record)
  • Agency: Brand access management by user
  • Performance improvements for bulk campaign send time

Jun 2018: Template Editor and Images Upload/Hosting

We added an enhanced email template editor to make creating and editing templates easier and without the need to know any HTML or touch the code. Format your template elements using the widget with familiar options. You can also save your templates for future use in your template library.

You can now upload and store images on BigMailer platform to use in your email templates. There is no limit and it doesn’t cost anything extra!

Mar 2018: BigMailer Now Supports Transactional Email

Whew… we were a little behind the timeline we committed to on our product roadmap, but support for transactional emails is now live!. You can now add and manage your transactional emails, in addition to marketing (bulk) and automation campaigns (aka drip or email sequences) in BigMailer, included in all plans at no additional cost.

Read more about transactional email support. Got feedback or need assistance? Don’t hesitate to reach out via chat.

Jan 2018: Email Automation is Here

The wait is over! You can now add and manage email automation campaigns (aka drip campaigns or sequences) in BigMailer, included in all plans at no additional cost.

What kind of emails can you add? Below is a list of examples for an e-commerce site or a membership-based product. If the customer signed up for a newsletter you can tell them what to expect, e.g. how often you send updates and a promise to keep content valuable and interesting.

  1. Welcome email. Condition for trigger: Email is added to a list (1st email in your sequence). This one is a must for email marketers. This is your opportunity to re-engage the user but also tell them about major features they can explore, highlight next steps for taking advantage of their new account, or point them to articles on product usage tips.
  2. Can we help you? Condition for trigger: 1-7 days after welcome email (step 2 in a sequence). Use this email to offer helpful content or remind user how to get assistance with any issues they might be having, also to highlight methods for support (chat, email, phone).
  3. Ready to subscribe/upgrade? Condition for trigger: 3-30 days after Step 1 or Step 2 + not in your subscriber list (you should have one).

Read more about Automation Campaigns in this blog post that we will keep updating with use cases and suggestions.