BigMailer Lists can be used in a variety of ways, depending on your business needs. You can have unlimited lists at no extra cost in BigMailer – pricing is based on the number of unique contacts stored for a given brand.
Lists Based on Email Collection Sources
If you are collecting emails from a variety of sources, for example sign up forms on your website’s homepage/articles, member registrations, opt-in on a partner page, or signups during offline events, it might be helpful to define your Lists to reflect your collection sources. You could go very granular (separate blog signups from say homepage or blog) or you could rollup some sources into major groups (on-site, off-site).
This will help you see and understand your engagement stats for each of your lists and get to insights into which collection source may be bringing low-quality or high-quality leads.
Lists as Main Customer Segments
While you can segment your campaigns on any of your data points, it maybe beneficial to define lists based on most commonly used criteria like Members vs. Paid Customers, or segment your customers based on product/service they purchased so you can see engagement stats across those major segments on the main Lists view. Using your main segmenting criteria to define your lists can also help you streamline your campaign setup workflow and lower risk of mistakes (sending an email to a larger than intended audience).
For example, you can have Lists with overlapping records for:
- Newsletter signups from the website that is updated via a form on your website
- Paying customers that get added via API call when a transaction happens on your website
When you create a bulk campaign, you could choose to include your List for newsletter subscribers, but exclude the List of your paying customers, if you want to send non-paying customers a special offer.
Lists as Both, Sources and Segments
You could actually combine the two methods described above, it just may add some steps to your initial setup for email collection. Just make sure to name your lists in a way that prevents confusion as to what they are and represent, and something that everyone on your team will know how to use.
Lists as Tags for Automation Campaigns
BigMailer Lists are actually implemented in the way many platforms use tags – single record for an email address with a list of Lists they are on stored as a part of the same record.
If you wanted to tag users with their interests, based on the pages they visit or actions performed on your web site you could simply define a List for each interest and then trigger an API call to add your user into the appropriate lists. You could then setup Automation campaigns based on a new email being added to the list, like a product or service recommendation, while still segmenting your target audience on things like non-engagement with your recent campaigns.