Discover email tips, best practices and news
Why Test Emails Are a Poor Indicator of Inbox Placement
One of the most common mistakes in email marketing is using an ESP's "Send Test" feature to evaluate inbox placement. If your test email to your own Gmail or...
About Bots and Email Tracking
Why Email Engagement Tracking Is More Complicated Than Ever For years, email marketers relied on a simple formula: opens and clicks measured subscriber...
Email Deliverability in 2026
CREDIT: Content for this post is based on a report generously shared by Sprout24 and provides a detailed analysis of incidents using publicly available data,...
Microsoft Rejecting Emails Without DMARC
Microsoft has tightened email authentication requirements for senders delivering messages to Outlook.com, Hotmail.com, and Live.com accounts. All senders, not...
Email Tracking in France and Italy
Email tracking consent requirements for recipients in France and Italy. If you send email to anyone in France or Italy, the way you track opens and clicks has...
2026 Product Updates
Q4 2026 Updates Read-only MCP We launched BigMailer MCP, so you can optimize your email marketing program with the help of your AI models like ChatGPT,...
Email Deliverability in 2026
CREDIT: Content for this post is based on a report generously shared by Sprout24 and provides a detailed analysis of incidents using publicly available data,...
12 Best White Label Marketing Tools (Reviewed 2026)
With numerous platforms offering themselves as a white-label solution, it’s challenging to identify which ones offer the customization you need. Some are...
Advanced Deliverability and Inboxing Optimizations
Email deliverability is the ability to deliver emails to subscribers’ inboxes, while email delivery refers to ability to deliver email to mailbox provider...
Live: Saved Rows
Saved rows feature allows saving reusable rows into a library and adding them into new templates to create template variations faster. This feature is only...
About Custom Tracking Domains
Before we explore setup of a custom tracking domain in BigMailer, let's clarify what is a tracking domain and how it is used. What is a Tracking Domain? In...
About BigMailer White Label
White labeling BigMailer platform offers several benefits, but comes with a few options. This article helps you understand if BigMailer white label matches...