Q2 Updates
We released the following platform updates in May:
Hourly scheduling option for RSS campaigns.
This option is useful for organizations that want to send more than just daily news updates to their subscribers.
Read-only User Roles.
Great option for agencies that want to give clients access to review, but not manage anything.
New Formatting Merge Tags
- Display number in US dollars format, e.g. converts integer 1000 and text 1000.00 into $1,000
- Option to slice text to display X number of words. This can be especially useful with RSS title field on automatic RSS campaigns. In the example shown below the subject line gets first 4 words and the rest of the RSS title continues in the Preview field.
For more formatting options explore all merge tags here.
Q1 Updates
AI-generated subject lines, validation credits auto-refill, and and birthday/anniversary automation options are top features released in Q1.
Birthday and Anniversary Emails
We introduced a new automation type for sending recurring reminders about upcoming even, like a birthday or anniversary.
Auto-refill for Email Validation Credits
You can now choose your low balance threshold and the amount of credits to auto-purchase.
AI-generated Subject Lines
In April we introduced our first AI feature – AI-generated subject lines. After providing a prompt and specifying a desired tone you get 9 options to choose from for a single subject line or an AB test. Give it a try!
After you click on the “Generate with AI” button you will see a widget where you can add a prompt and choose settings.
New APIs
We have added a number of APIs for managing account, campaigns, and templates, for customers embedding BigMailer into their platform. For example, APIs for creating email templates, pre-defined segments, and message types.
UX Optimizations
We have expanded scheduling options on bulk campaigns to be every 5 min from 15 min increments, but we removed the option for scheduling a bulk campaign for top of the hour, when deliverability is at its worst for some mailbox providers. We saw higher rejection rates at the top of the hour, especially in the morning between 7am and 11am EST.
For Customers Using Amazon SES
We enabled ability to manage and assign tenants to your Amazon SES connections. Read more about Amazon SES tenants here.
What’s Next?
We are exploring other ways to embed AI into BigMailer platform, possibly generating email content for the body of the message or performance insights. Got ideas? Reach out via live chat. We would love to hear from you.
