About BigMailer White Label

White labeling BigMailer platform offers several benefits, but comes with a few options. This article helps you understand if BigMailer white label matches your needs and what kind of work your team may need to do to set up and on-board users.

NOTE: BigMailer unsubscribe page does not have BigMailer branding on paid plans and all customers have an option to add a custom domain for tracking links in the email and to host your unsubscribe page. We don’t consider this a white label, but many ESPs refer to this functionality as white labeling.

White Label Options

All accounts have an option to:

• create brands (aka sub-accounts) and invite users via UI or programmatically via APIs
• share email templates with all brands
• share a sender domain with all brands (ideal for franchises)
• email validation credit balance shared with all users

1. White label the platform

With this option, marketing agencies and franchises can offer a branded email platform to their clients or brands. Here is a list of features you can expect with this option in BigMailer:

1. All users (team members and clients) access the platform via login on your own domain, e.g. email.your-domain.com.
2. All users see your logo in the header, login page, and activity notification emails (account activation, password resets, imports, etc).
3. The white label platform will NOT be branded with your colors or styles, just your logo and URL.
4. Error messages and help section will not have any references to BigMailer.
5. No live chat support from BigMailer team for your customers, only for your team.
6. Optional: you can provide a link to your own help section if you prefer to manage your own.

BigMailer isn’t ideal for resellers who need a billing solution as well, our customers pay to BigMailer based on total number of subscribers stored across all their customers, and manage billing of their customers themselves.

2. Embedded email marketing into your platform

For security reasons, BigMailer (and other ESPs that offer white label) can’t be loaded inside your application or website using an iFrame.

If you need to embed email functionality into your existing product you may need to use APIs for all backend functionality, while building out some of the front-end UI yourself. For transactional emails or emails with simple creative you can generate campaigns and email template using APIs. If you want to give your users more creative control you may need your own email template editor plug-in and UI to manage campaign creation and reporting.

There are a few email template editors you could use in your embedded solution, most offering free plan with vendor branding not removed, at varied prices and capabilities, like Stripo Plugin or BeeFree SDK.

Here is a list of APIs you can use with your white label in BigMailer:

1. Create new brands, for example when an account is created on your platform or email product is selected/purchased.
2. Create new users and send invites to create a login (optional, not needed for fully embedded solutions).
3. Contact (subscriber) and list management (add, update, delete).
4. Create and send bulk or transactional campaigns.

You can also set up a webhook to send subscriber engagement data to your platform for processing – bounces, complains, unsubscribes, opens, and clicks. You would need to aggregate the data for display on your end with the logic you choose (all-time or last X days).

If your email solution is fully embedded into your existing application then your users will not need their own BigMailer login as access and functionality will be managed on your end with API calls to BigMailer.

3. Both, a Standalone Platform and Embedded Functionality

You could choose to have a limited set of functionality within your platform, for example sending receipts or booking confirmations, for majority of users. For power users or enterprise customers you could display an option to go to the full-scale email platform. This way some of your users could create their own custom email templates and see more advanced campaign engagement reporting.

Assets Needed to Setup a White Label

In order to set up your account as white label we request the following assets from you:

1. White label domain to be used in all URLs, e.g. email.yoursite.com
2. Business name (text label)
3. A full path to the logo image you want to use – 3 versions:
   a) A logo to appear in the site header, ideally simple and icon like
   b) A logo to appear on the login page, and in transactional emails (login activation, password reset, etc.).
   c) Optional: A path to your favicon
4. Administrator/support email address that will be referenced in cases of errors (permissions, billing limits, etc.)
5. Optional: A link to your own help document as an alternative to the help section we manage.

Got questions about white label or integration? Check out our white label integration guide or reach out using our live chat in the help section.