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Pricing Changes

Pricing Changes

by | Mar 2, 2026 | Announcements

March 2026 updates

Over the past year, we’ve seen a steady rise in the costs required to maintain and improve our platform, especially infrastructure cost. We’ve worked hard to absorb these increases while continuing to invest in new features, performance improvements, and customer support. To ensure we can continue delivering a reliable, secure, and evolving solution, we will be implementing a pricing adjustment.

We are making several pricing updates that are in effect for new customers as of March 2, 2026.

#1. We are increasing pricing for our Business Pro, Business Premium, and Agency Pro plans by 20%. The lowest starting level is now $60/mo. on a Business Pro plan.

#2. There is a 25% increase for our Business plan (now Business Lite), that requires a use of Amazon SES connection, by 25%. The price for Agency plan is increased by 20%. We are also lowering the sending limits from x12 to x10 for both Business and Agency plans.

#3. We are increasing our overage fee from $0.5 to $0.75 per 1000 emails sent. This change is in effect immediately for all customers.

The plan changes will be in effect for existing customers on both Business plans, with a monthly subscription, on a billing period that starts after June 2nd, 2026. Existing Agency plans customers and customers who began their subscription in 2026 will not be affected by this price increase. Customers on annual plans will see the price change on their next annual renewal.

Pricing updates don’t automatically apply to enterprise customers with custom annual contracts.

Any accounts with past due billing status will have to re-subscribe to plans with new pricing.

Our pricing page and billing pages were already updated to reflect these changes.

If you have any questions about these updates please reach out to discuss via live chat.

Live: Saved Rows

Live: Saved Rows

by | Dec 17, 2025 | Announcements, Help

Saved rows feature allows saving reusable rows into a library and adding them into new templates to create template variations faster.  This feature is only available in our drag-n-drop template editor and can be used when working with both email and landing page templates.

Saved rows are ideal for storing:

  1. Headers
  2. Footers
  3. Legal disclaimers
  4. Signatures
  5. Promotional modules used across campaigns

To save any row into your library, just select the row you want to save and click on the Save icon on the right side. Make sure to give is a good name, so it can be searched for later, e.g. “dark footer” or “simple header”

Save a row into library

To access saved rows, use a dropdown under Rows tab and select Saved Rows.

Saved Rows Menu

Once you select Saved Rows, you will see your saved rows appear in the list.

Saved rows list

If you have a lot of rows you can use the search field to search for the row you need.

When a saved row is added into your template, a copy is created for each template, so it’s not a live element that can be auto updated in a central manner. If you need to make changes to a saved row you have to save a new version and delete the old one.

Delete a saved row

Saved rows are stored at a brand level, so all users with access to a brand can see saved rows saved under that brand.

We plan to add ability to share saved rows across all brands in the account, so if this is something you need please let us know so we can prioritize this feature on our roadmap.

Happy email marketing!

 

About Custom Tracking Domains

About Custom Tracking Domains

by | Oct 30, 2025 | Help

Before we explore setup of a custom tracking domain in BigMailer, let’s clarify what is a tracking domain and how it is used.

What is a Tracking Domain?

In order for ESPs like BigMailer to track clicks on links in the emails, the links have to go through another URL that redirects the user to the final destination. You can see your tracking link when you mouse over a link in an email that was sent from an ESP (not a 1:1 personal email).

Most ESPs have more than 1 tracking domain, but they are all shared by many customers. This can be a problem if a low quality sender sends spammy looking email in large volume – the shared tracking link can become toxic and its presence can affect other senders using it.

In BigMailer, the click-tracking and unsubscribe page URLs are set by to share tracking domains by default. They are not explicitly referencing BigMailer.io brand or identifying BigMailer as your email marketing service provider, for example customers on the free plan may see bml.co as their tracking domain.

Why Use a Custom Tracking URL?

custom tracking URLWhen the URL in the email links (the tracking domain) matches the sender domain, it makes the email appear more authentic to mailbox providers and can improve your deliverability and inbox placement. Your tracking domain can use any new sub-domain for this, for example email.your-domain.com or click.your-domain.com. BigMailer customers can set up custom tracking domains to anything they would like for free, and without any assistance/support. This option is available at no extra cost on all plans, because we believe in enabling our customer success. Just make sure to select a new and unused sub-domain, or you can disrupt your existing service by creating a new CNAME record for a sub-domain already in use.

Custom Domain for Unsubscribe Page

On BigMailer platform, when a custom tracking domain is defined for a sender it is used for both, email link tracking and for hosting the Unsubscribe page.

You can customize the unsubscribe page further by:

  1. Adding a logo under Brand settings page. It will be the first element to appear on the Unsubscribe page, above the brand name.
  2. Adding message types to help manage email subscription preferences.

How to Set Up Your Custom Tracking URL

Your sender records can be found:

1. Under Account link in the top right of the site > SES link in the menu, if you use your Amazon SES connection to send emails

2. Under your brand name link in the header > Senders link in the menu, if you are on a Pro/Premium plan

Account > SESmanage senders

 

 

 

 

Click on the sender domain you want to add a custom tracking URL to and look for the tab “Tracking Domain”.

Tracking Domain for Identity

Follow instructions on the page – choose your tracking sub-domain and get DNS records BigMailer will display.

To enable custom tracking for a subdomain, you would need to update DNS records for your domain, specifically add a new CNAME record pointing your new subdomain to BigMailer. The tracking domain must be a subdomain (like email.your-domain.com) and can’t be a root domain (like your-domain.com). Make sure to choose a very short sub-domain that’s not already in use. For example, if you add email as your tracking sub-domain and it’s already used by another service you could disable that service by replacing a CNAME record for that sub-domain.

Where to add DNS records

DNS records are typically managed by domain registrar. Here are some provider documentation links:

It usually takes 1-2 hours for a tracking domain to automatically verify and BigMailer will start using the new link automatically.

White-label Option for Agencies

BigMailer offers a white label option for customers on Agency plan. With our white label option your clients would access the platform on a site that is branded for your organization and you can charge your clients based on your own pricing model.

Have any questions or need assistance? Please use chat icon once logged into your account.