RSS to Email – Auto Emails for Blog Posts and Articles

With RSS to email campaign type you can bring your blog updates straight to your readers whenever there’s a new post to share. Simply add an RSS feed URL from any website or blog, build out your template, choose your email schedule, and have new posts automatically delivered to your subscribers on a daily, weekly, or monthly schedule.

RSS to email campaign type is a type of automation that allows to send bulk campaigns to entire subscriber list, while being triggered when an update is posted to a specified RSS feed. An RSS to email campaign reuses the same email template with items from a new RSS item, like title and description, to customize the email content on each send automatically.

RSS to Email Campaign Schedule

You can schedule RSS Campaign type in BigMailer to be sent on a daily, weekly, or monthly basis. See examples below.

RSS to Email - daily schedule example

Daily RSS Campaign Schedule

A daily schedule is most appropriate for websites with frequent publishing schedule, or sites that send a daily digest of activity.

You can pick 2 or more days of the week to check for updates. If there is no new item published on the selected days, no email will be sent.

RSS to Email - monthly schedule example

Monthly RSS Campaign Schedule

A monthly schedule can be used for monthly updates, either content or promotions.

With some custom development on your web application side this schedule can be used to send special offers or monthly promotions.

RSS to Email - weekly schedule example

Weekly RSS Campaign Schedule

Just like Daily email a weekly schedule is best for websites or blogs that publish on a fixed weekly schedule.

You can choose a specific day of the week and time of day when an email should be sent. This is probably the most common schedule for small and medium size blogs and media sites.

New Blog Post Email Template

You have many options when deciding on your RSS email template for promoting your new blog posts. Here are a couple of options you can consider:

  1. Send an update with the latest blog post title and excerpt only and a call-to-action to read more on your blog. To keep your email campaign engagement high and to bring more traffic to your blog where you can monetize your audience, avoid sending the entire blog post in the email. If your newsletter subscribers have no reason to click on your email, the mailbox providers may decide that your content isn’t as valuable and it could affect your future inbox placement. And of course you can get more website engagement from your audience once you bring them from the email to your blog to read the rest of your blog post.
  2. Besides the excerpt from your blog post consider including your top content in the template, which you can rotate every few months. This way if the most recent article doesn’t grab your subscriber attention the additional content might.

With BigMailer, you have a variety of library templates to choose from and customize in our easy to use drag-and-drop editor. Here are 2 examples of our library templates you can use for your RSS to email campaign type.

New Blog Post Email Template

Blog Update Example 1

New Blog Post Email Template

Blog Update Example 2

You can easily customize our templates in the drag-and-drop editor and remove any sections you don’t want to use.

RSS to Email Template Customization

A typical RSS to email campaign uses a template that pulls in content from the RSS feed item. You define your template only once when you setup your RSS to Email campaign and it gets reused on all future emails.

Here is an example of an email template for RSS to Email campaign.

RSS to Email - Template Example

To add a link for the RSS item into your template you use a special link for RSS item URL.RSS to Email - add link to template

To add RSS text items into your template you use merge tags, see example below.

RSS to Email - adding RSS items into template

Common RSS Campaign Setup Issue – Published Date

If your campaign isn’t picking up new posts and not sending emails take a look at the published date field in your RSS feed as it might not be in a valid RSS format. The recommended date format is RFC822.

Generate a valid pub date with PHP using the constant DATE_RFC822 constant, like this echo date(DATE_RFC822)

What’s Next?

RSS to Email is one of 4 Campaign types supported by BigMailer – there is also bulk (aka broadcast, promotion, or newsletter), automation (aka drip or sequence), and transactional. Not a BigMailer customer yet? Get started for free.

Looking for affordable alternatives to your current provider? Check out our bulk email marketing service providers comparison page to see which providers support RSS to email and to compare their cost and feature support.