Email Marketing via Amazon SES

Amazon SES is a simple service that allows users to send emails at scale. Using Amazon SES directly requires developing a custom mechanism for processing bounces, complaints, and unsubscribes. The service is fairly limited and historically has been favored by developers for sending transactional email. 

Amazon SES does not offer options to manage email campaigns, templates, or engagement reporting via UI.

Using a platform like BigMailer with a connection to your Amazon SES account allows you to avoid custom development and have analytics and asset management features. Here are some of the top benefits:

  • Automatic handling of bounces, complaints, and unsubscribes
  • Support for bulk + auto/drip + transactional email campaigns
  • Email campaign engagement tracking and reporting
  • Powerful segmentation (custom data fields and campaign engagement) and geo-targeting
  • Drag-and-drop email template editor with image hosting and template library plus HTML editor option
  • UNLIMITED brands, user/client sub-accounts (with permissions), custom templates, and image hosting

If you already use Amazon SES for your transactional email, using BigMailer with your existing SES account allows you to manage your transactional email template in BigMailer (no application code changes needed for updates).

$0 up to 1000 contacts, only $1 per 1000 contacts with unlimited sending on paid plans.


Amazon SES Email Marketing Providers – Comparison

All Amazon SES customers have an option to add a dedicated IP for $25 per IP per month.

BigMailer vs. Sendy

Unlike BigMailer, Sendy requires hosting on your own server, so your performance and sending speed will depend on the server size/capacity. On the smallest/cheapest server your campaign can take all day to go out, instead of <1hr on a hosted solution. Sendy also doesn’t offer a drag-n-drop email template editor and you have to manage your IP reputation yourself.

BigMailer vs. Hosted Solutions

Compared to other hosted email platforms that connect to Amazon SES BigMailer offers several advantages:

  • Opportunity to consolidate ALL email types in one platform (transactional, marketing, automation).
  • Ability to manage multiple connections to Amazon SES, ideal for managing clients or multiple brands/projects.
  • Two template editors to choose from – HTML for developers and drag-and-drop for marketers.
  • See engagement analytics for your transactional emails (and optimize template without dev work).
  • Help when you need it – chat support 7 days a week

amazon ses email marketing 2021

See our comparison pages for bulk email marketing service providers and Amazon SES vs SendGrid.

Getting an Amazon SES Account out of Sandbox Mode

Newly created Amazon SES accounts are automatically placed in sandbox mode. To start sending emails to your subscribers you need to get your new SES account out of sandbox by submitting a request to Amazon and specify daily sending limit you would like.

Verifying a sender domain that you own can help speed up response and approval, while only having a gmail/yahoo email address associated with your account is likely to result in rejection. Most customers get their requests resolved within 1-2 business days. See more detailed information about getting your SES account out of sandbox.

Setting up Multiple Amazon SES Accounts

When you manage multiple brands, products, websites or clients, it’s practical to set up and manage multiple Amazon SES accounts. If you’re part of an agency, your clients may already have their accounts established with high sending limits built up. Unlike its competitors, BigMailer offers support for easily managing multiple Amazon SES accounts and assigns them to your brands.

Frequently Asked Questions

Do I have to link my own Amazon SES account to use BigMailer?
You can use BigMailer email collection forms and import your contacts without connecting to Amazon SES, but you’ll need to link to your Amazon SES account prior to scheduling your first campaign.
Can I get assistance with Amazon SES account setup?

Yes! We can assist you with setting up your Amazon SES account and connecting it to BigMailer. Just reach out to us via live chat on the pricing page. To get assistance, you need to provide us with a login to your AWS account that is in verified status.

Can I get a dedicated IP address? If so, how much does it cost?

Yes, you can get a dedicated IP address and manage a dedicated IP pool with Amazon SES. The cost is $24.95 per dedicated IP address per month (view pricing).

My Amazon SES account got suspended, what can I do?

You can ask for re-instatement if you have identified and addressed the reasons. Amazon typically doesn’t tell you why your account is suspended, but the main reasons are: 1) your bounce rate was too high – over 10% 2) your complaint rate was too high – over 0.1% 3) your sending volume suddenly increased (signals non-organic list growth via list purchasing) 4) brand confusion – your sender doesn’t match the name/logo used in the email body. In your response/request to Amazon you have to clearly state what issue you had identified and resolved, before asking for a review. A provider like BigMailer can prevent your account from getting suspended due to bounce rate – we automatically pause a campaign with bounce rate over a rate configurable by you (8% is the default).