Free Email Senders in 2023

Last updated: January 2023.

There are over 300 email marketing service providers listed on leading review platforms like Capterra and Go2Crowd, so choosing the right provider for your business can be overwhelming. We put together this list for best email sending services that offer free tier, with comparison on features and pricing. This article will help you choose what’s best for you now and once your outgrow your free tier.

3 best free email senders in 2023

Here our top picks for free email senders in 2023:

1. MailerLite – most capable all-in-one marketing platform
2. SendGrid – most generous free tier with limited marketing features
3. MailChimp – best value for SMBs new to email marketing

There are quite a few differences between our top picks, for example:

1. Mailchimp offers unbeatable value on super small lists, but it gets expensive fast once your list outgrows the free tier. So it’s best for small business owners just starting out with their online presence.
2. SendGrid doesn’t offer access to landing pages or RSS-to-email automation on its free plan, so it’s best for basic newsletter sending.
3. MailerLite comes with a smaller free tier but offers a full suite of marketing features like automations, landing pages, and transactional emails.

Question to ask when choosing an email sender

It may be helpful to start with some questions, to help you choose the right provider:

1. What is your list size now and what do you think it will be in 3, 6, 12 months? Consider future pricing past free tier.
2. Do you need to send marketing (aka newsletters or broadcasts) emails only or different types of emails like automations or transactional?
3. Do you need an HTML editor to manage your existing custom templates, drag-and-drop editor to easily build new templates, or want a provider with a selection of pre-made templates?
4. Do you need automations like welcome emails or RSS-to-email campaigns?

Now that you have considered your requirements lets dive into the detailed comparison.

Email Sender Pricing and Feature Comparison

Last Updated: May 2023

Conclusion

If you only need to send transactional emails than the top choice is SendGrid, it comes with a generous free limit and isn’t too expensive after.

Do you plan to grow your list quickly, need to send 1 or more emails per week, or manage multiple websites? Consider BigMailer with its low pricing and workflows optimized for makers, consultants, and agencies. BigMailer offers an option for connecting to your own Amazon SES account for sending emails at half the monthly cost listed in the table above, but extra setup is likely only worth the long-term savings for high volume senders.

We hope you found this article helpful. Happy email marketing!