EmailOctopus Alternative – BigMailer
BigMailer is a hosted solution runs on Amazon SES, just like EmailOctopus (and unlike Sendy), so there are some similarities between these two providers, for example access to dedicated IPs is facilitated via Amazon SES and cost the same $25 per IP per month.
Both BigMailer and EmailOctopus use the same pricing model based on number of contacts (aka subscribers) stored on the platform, and both offering unlimited emails per month and slightly different free tiers.
The major feature differences between BigMailer and EmailOctopus are:
Bulk + Automation + Transactional Campaigns
In addition to bulk and automation BigMailer also supports transactional campaigns, which allows centralizing all email marketing activities in a single platform with fully in-sync customer data, which is especially important for engagement stats like unsubscribes, bounces, and complaints.
Brand and User Access Management
BigMailer has built-in brand and user management which is ideal for organizations with large teams, digital marketing agencies, web development shops, and anyone managing multiple products. You can manage unlimited brands and users or clients, with custom permission levels for each team member or client.
An account admin can choose to share a template across all brands in the account, offering exceptional value and workflow improvement for agencies.
BigMailer also offers an option to white label BigMailer platform, offered on Agency and Enterprise plans.
Customizable Unsubscribe Page
BigMailer offers an option to customize an unsubscribe page and configure it as an email preference center with subscription preferences as an alternative to a single/global unsubscribe option. Offering unsubscribe preferences can help retain up to 20 % of the potential unsubscribes.
If a custom tracking domain is configured the unsubscribe page is also hosted on the same custom domain that is used for link tracking.
Free Stock Images, Volume Throttling, and Suppression Lists
While both BigMailer and EmailOctopus offer a drag-and-drop template editor and pre-made templates, in BigMailer you have access to over 500,000 free stock photos for unlimited use and storage.
BigMailer offers volume throttling which is useful for high volume senders, businesses that send hundreds of thousands of emails.
BigMailer allows use of suppression lists on campaigns, which are useful for sponsored or partner blasts when 3rd party opt-out lists are provided.
EmailOctopus accounts are limited to 250,000 subscribers while BigMailer customers can add up to 10 million without going through support for limit increases.
High volume senders or organizations managing email marketing for multiple businesses benefit from BigMailer platform features the most.
Have questions about some features or volume discount pricing? Reach out to us via chat or schedule a demo.
Ready to give BigMailer platform a try?