EmailOctopus Alternative – BigMailer

BigMailer is a hosted solution runs on Amazon SES, just like EmailOctopus (and unlike Sendy), so there are some similarities between these two providers, for example access to dedicated IPs is facilitated via Amazon SES and cost the same $25 per IP per month.

Both BigMailer and EmailOctopus use the same pricing model based on number of contacts (aka subscribers) stored on the platform, and both offering unlimited emails per month and slightly different free tiers.

The major feature differences between BigMailer and EmailOctopus are:

  1. In addition to bulk and automation BigMailer also supports transactional campaigns, which allows centralizing all email marketing activities in a single platform with fully in-sync customer data, which is especially important for engagement stats like unsubscribes, bounces, and complaints.
  2. BigMailer has built-in brand and user management which is ideal for organizations with large teams, digital marketing agencies, web development shops and developers, and anyone managing multiple projects. With BigMailer, you can manage unlimited brands and users or clients, with custom permission levels for each user/client.
    User Permissions

    Example: User or client access management on BigMailer

  3. BigMailer supports customizing opt-out pages with multiple message types defined, as an alternative to a single/global unsubscribe option.
    Example: unsubscribe page with preferences format

    Example: BigMailer customer unsubscribe page

  4. While both BigMailer and EmailOctopus offer a drag-and-drop template editor and pre-made templates, in BigMailer you have access to over 500,000 free stock photos for unlimited use/storage.
  5. BigMailer offers volume throttling which is useful for high volume senders, e.g. businesses that send 100s of thousands of emails.
  6. BigMailer allows use of suppression lists on campaigns, which are useful for sponsored or partner blasts when 3rd party opt-out lists are provided.
  7. On self-service EmailOctopus accounts are limited to 250,000 subscribers while BigMailer customers can add up to 10 million.

High volume senders or organizations managing email marketing for multiple businesses benefit from BigMailer platform features the most.

BigMailer vs EmailOctopus comparison table

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