Marketing Calendar 2023
With this 2023 calendar for marketing and shopping events you can plan your activities well in advance, whether you are a retailer, small business, or a marketing agency working with a range of clients.
Don’t fight for attention over the more popular holidays — make your promotions stand out by offering discounts on unusual (or made up) holidays. People were 2x more likely to click promotions in an email if they were centered around a special day — and they were 25% more likely to buy. For best results pick a day that’s original, unused by your competition, and on-brand. So choose an existing niche holiday and build a story around it. Get creative and make it fun. Offer a discount and promote it.
Happy email marketing and don’t forget to share these resources with your colleagues and network.
Get a Printable Monthly Planner for 2023
Where should we send you the file for the 2023 monthly marketing activity planner?

January
- 1 – New Year’s Day
- 6 – National Shortbread Day
- 11 – Winter Sales (Europe)
- 16 – Blue Monday (UK)
- 16 – Martin Luther King Jr. Day
- 22 – Chinese New Year
- 25 – Burns Night (UK)
- 26 – Australia Day
- 27 – Chocolate Cake Day
- 28 – Data Protection Day
February
- 2 – Groundhog Day
- 4 – World Cancer Day
- 5 – World Nutella Day
- 9 – National Pizza Day
- 12 – Super Bowl
- 14 – Valentine’s Day
- 17 – Random Act of Kindness Day (US)
- 20 – Love Your Pet Day
- 20 – Presidents Day (US)
March
- 1 – St David’s Day (UK)
- 1 – Pancake Day
- 3 – World Wildlife/Book Day
- 8 – International Women’s Day
- 9 – Popcorn Lover’s Day
- 13 – Daylight Saving Time
- 14 – National Pi Day
- 17 – St. Patrick’s Day
- 19 – Mother’s Day (UK)
- 20 – First Day of Spring
- 22 – Ash Wednesday
- 22 – Ramadan Begins
- 25 – International Waffle Day
April
- 1 – April Fool’s Day
- 5 – Passover Begins
- 7 – Good Friday
- 9 – Easter Sunday
- 10 – Siblings Day
- 11 – National Pet Day
- 13 – Passover Ends
- 18 – Tax Day (US)
- 19 – Bicycle Day
- 20 – Ramadan Ends
- 21 – National Tea Day (UK)
- 22 – Earth Day
- 23 – St. George’s Day
- 26 – Admin. Professionals’ Day
May
- 1 – May Day
- 1 – Labour Day (UK)
- 4 – Star Wars Day
- 5 – Cinco De Mayo
- 11 – Eat What You Want Day
- 13 – World Cocktail Day
- 14 – Mother’s Day (US)
- 16 – International Day of Light
- 17 – World Baking Day
- 20 – Armed Forces Day (US)
- 20 – World Bee Day
- 22 – Victoria Day (Canada)
- 28 – Pentecost
- 29 – National Biscuit Day
- 29 – Memorial Day (US)
- 29 – Spring Bank Holiday (UK)
June
- 1 – Global Day of Parents
- 3 – World Bicycle Day
- 10 – World Gin Day
- 14 – Flag Day
- 15 – National Beer Day (UK)
- 18 – Father’s Day
- 21 – World Music Day
- 21 – International Day of Yoga
- 21 – Summer Solstice
- 24 – Midsummer’s Day
- 24 – Armed Forces Day (UK)
July
- 1 – Canada Day
- 4 – Independence Day (US)
- 7 – World Chocolate Day
- 14 – Bastille Day
- 17 – World Emoji Day
- 18 – Islamic New Year
- 23 – Parents’ Day
- 30 – International Friendship Day
- 31 – National Avocado Day (US)
August
- 4 – International Beer Day
- 8 – International Cat Day
- 9 – Book Lovers Day
- 19 – World Photography Day
- 19 – National Aviation Day (US)
- 24 – National Burger Day (US)
- 26 – International Dog Day
- 28 – Late Summer Bank Holiday (UK)
September
- 4 – Labor Day (US)
- 5 – Back to School
- 6 – Read a Book Day
- 10 – Grandparents Day
- 12 – Chocolate Milkshake Day (US)
- 15 – Hispanic Heritage Month Begins
- 15 – Rosh Hashanah
- 16 – World Guacamole Day
- 16 – Oktoberfest Begins
- 17 – Constitution Day (US)
- 21 – International Day of Peace
- 23 – Autumn Begins
- 27 – World Tourism Day
October
- 1 – International Coffee Day
- 1 – World Vegetarian Day
- 10 – World Mental Health Day
- 10 – Columbus Day
- 10 – Indigenous Peoples’ Day
- 13 – Yorkshire Pudding Day (US)
- 16 – Boss’s Day
- 16 – World Food Day
- 22 – National Nut Day
- 24 – United Nations Day
- 24 – Yom Kippur
- 25 – World Pasta Day
- 26 – World Pumpkin Day
- 29 – National Cat Day
- 31 – Halloween
November
- 1 – World Vegan Day
- 5 – Daylight Saving Time
- 5 – Guy Fawkes Night (UK)
- 10 – FIFA World Cup Begins
- 11 – Veterans Day (US)
- 12 – Diwali
- 12 – Remembrance Day (UK)
- 23 – Thanksgiving (US)
- 24 – Black Friday
- 25 – Small Business Saturday
- 27 – Cyber Monday
- 28 – Giving Tuesday
- 28 – St. Andrew’s Day
December
- 4 – National Cookie Day (US)
- 7 – Pearl Harbor
- 7 – Hannukah Begins
- 8 – Christmas Jumper Day
- 15 – National Cupcake Day (US)
- 21 – Winter Solstice
- 24 – Christmas Eve
- 25 – Christmas Day
- 26 – Boxing Day
- 26 – Kwanzaa Begins
- 26 – Hannukah Ends
- 31 – New Year’s Eve