Marketing Calendar 2026
With this 2026 calendar for marketing and shopping events you can plan your activities well in advance, whether you are a retailer, small business, or a marketing agency working with a range of clients.
Don’t fight for attention over the more popular holidays — make your promotions stand out by offering discounts on unusual (or made up) holidays. People are 2x more likely to click promotions in an email if they are centered around a special day — and they were 25% more likely to buy. For best results pick a day that’s original, unused by your competition, and on-brand. So choose an existing niche holiday and build a story around it. Get creative and make it fun. Offer a discount and promote it.
Happy email marketing and don’t forget to share this calendar with your colleagues and network.
Marketing Calendar 2026 – 1-Page Download
January
- 1 – New Year’s Day
- 7 – Winter Sales (Europe)
- 19 – Martin Luther King Jr. Day
- 19 – Blue Monday (UK)
- 26 – Australia Day
- 28 – Data Protection Day
February
- 1 – Start of Black History Month
- 2 – Groundhog Day (US)
- 4 – World Cancer Day
- 8 – Super Bowl Sunday (US)
- 9 – National Pizza Day (US)
- 14 – Valentine’s Day
- 16 – President’s Day (US)
- 17 – Chinese New Year
- 17 – Mardi Gras
- 17 – Start of Ramadan
- 18 – Ash Wednesday
March
- 1 – Start of Women’s History Month
- 8 – International Women’s Day
- 14 – Pi Day
- 15 – Mother’s Day (UK)
- 17 – St. Patrick’s Day
- 20 – Spring Equinox
April
- 1 – April Fools’ Day
- 1 – Start of Passover
- 5 – Easter Sunday
- 7 – World Health Day
- 10 – National Siblings Day
- 11 – National Pet Day
- 22 – Earth Day
May
- 1 – Start of AANHPI Heritage Month
- 2 – Kentucky Derby
- 4 – May Day / Labour Day (UK)
- 4 – Star Wars Day
- 5 – Cinco de Mayo
- 10 – Mother’s Day (US)
- 25 – Memorial Day (US)
June
- 1 – Start of Pride Month
- 1 – Global Day of Parents
- 14 – Flag Day (US)
- 19 – Juneteenth
- 21 – Summer Solstice
- 21 – Father’s Day (US)
- 24 – Midsummer’s Day
July
- 1 – Start of Disability Pride Month
- 1 – Canada Day
- 4 – Independence Day (US)
- 14 – Bastille Day
- 17 – World Emoji Day
- 25 – Christmas in July
- 30 – International Friendship Day
August
- 1 – Start of Back to School Month
- 3 – Sisters’ Day
- 8 – International Cat Day
- 21 – World Senior Citizen’s Day
- 26 – Women’s Equality Day
- 26 – International Dog Day
- 31– Late Summer Bank Holiday (UK)
September
- 7 – Labor Day (US)
- 8 – International Literacy Day
- 11 – Start of Rosh Hashanah
- 15 – Start of Hispanic Heritage Month
- 19 – Start of Oktoberfest
- 20 – Start of Yom Kippur
- 22 – Autumn Equinox
- 27 – World Tourism Day
October
- 1 – Start of Breast Cancer Awareness Month
- 5 – World Teachers’ Day
- 12 – Indigenous Peoples’ Day
- 16 – World Food Day
- 31 – Halloween
November
- 1 – Native American Heritage Month
- 8 – Diwali
- 11 – Remembrance Day (UK)
- 11 – Veterans Day (US)
- 19 – International Men’s Day
- 26 – Thanksgiving (US)
- 27 – Black Friday
- 28 – Small Business Saturday
- 30 – Cyber Monday
December
- 1 – Giving Tuesday
- 4 – Start of Hanukkah
- 21 – Winter Solstice
- 25 – Christmas Day
- 26 – Boxing Day
- 31 – New Year’s Eve
This marketing calendar is updated every year, so you can link to it with confidence in your articles and resources.
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