Select Page

Marketing Calendar 2025

Marketing Calendar 2025With this 2025 calendar for marketing and shopping events you can plan your activities well in advance, whether you are a retailer, small business, or a marketing agency working with a range of clients.

Don’t fight for attention over the more popular holidays — make your promotions stand out by offering discounts on unusual (or made up) holidays. People were 2x more likely to click promotions in an email if they were centered around a special day — and they were 25% more likely to buy. For best results pick a day that’s original, unused by your competition, and on-brand. So choose an existing niche holiday and build a story around it. Get creative and make it fun. Offer a discount and promote it.

Happy email marketing and don’t forget to share these resources with your colleagues and network.

Download 1-Page Printable Marketing Calendar 2025

January

  •   1 – New Year’s Day
  •   8 – Winter Sales (Europe)
  • 20 – Martin Luther King Jr. Day
  • 20 – Inauguration Day (US)
  • 20 – Blue Monday (UK)
  • 26 – Australia Day
  • 28 – Data Protection Day
  • 29 – Chinese New Year

February

  •   1 – Start of Black History Month
  •   2 – Groundhog Day (US)
  •   4 – World Cancer Day
  •   9 – Super Bowl Sunday (US)
  •   9 – National Pizza Day (US)
  • 14 – Valentine’s Day
  • 17 – President’s Day (US)
  • 28 – Start of Ramadan

March

  •   1 – Start of Women’s History Month
  •   4 – Mardi Gras
  •   5 – Ash Wednesday
  •   8 – International Women’s Day
  • 14 – Pi Day
  • 17 – St. Patrick’s Day
  • 20 – Spring Equinox
  • 30 – Mother’s Day (UK)

April

  •   1 – April Fools’ Day
  •   7 – World Health Day
  • 10 – National Siblings Day
  • 11 – National Pet Day
  • 12 – Start of Passover
  • 20 – Easter Sunday
  • 22 – Earth Day

May

  •   1 – Start of AANHPI Heritage Month
  •   1 – May Day / Labour Day (UK)
  •   3 – Kentucky Derby
  •   4 – Star Wars Day
  •   5 – Cinco de Mayo
  • 11 – Mother’s Day (US)
  • 26 – Memorial Day (US)

June

  •   1 – Start of Pride Month
  •   1 – Global Day of Parents
  • 14 – Flag Day (US)
  • 15 – Father’s Day (US)
  • 19 – Juneteenth
  • 20 – Summer Solstice
  • 24 – Midsummer’s Day

July

  •   1 – Start of Disability Pride Month
  •   1 – Canada Day
  •   4 – Independence Day (US)
  • 14 – Bastille Day
  • 17 – World Emoji Day
  • 25 – Christmas in July
  • 30 – International Friendship Day

August

  •   1 – Start of Back to School Month
  •   3 – Sisters’ Day
  •   8 – International Cat Day
  • 21 – World Senior Citizen’s Day
  • 25 – Late Summer Bank Holiday (UK)
  • 26 – Women’s Equality Day
  • 26 – International Dog Day

September

  •   1 – Labor Day (US)
  •   8 – International Literacy Day
  • 15 – Start of Hispanic Heritage Month
  • 20 – Start of Oktoberfest
  • 22 – Autumn Equinox
  • 22 – Start of Rosh Hashanah
  • 27 – World Tourism Day

October

  •   1 – Start of Breast Cancer Awareness Month
  •   1 – Start of Yom Kippur
  •   5 – World Teachers’ Day
  • 13 – Indigenous Peoples’ Day
  • 16 – World Food Day
  • 20 – Diwali
  • 31 – Halloween

November

  •   1 – Native American Heritage Month
  • 11 – Remembrance Day (UK)
  • 11 – Veterans Day (US)
  • 19 – International Men’s Day
  • 27 – Thanksgiving (US)
  • 28 – Black Friday
  • 29 – Small Business Saturday

December

  •   1 – Cyber Monday
  •   2 – Giving Tuesday
  • 14 – Start of Hanukkah
  • 21 – Winter Solstice
  • 25 – Christmas Day
  • 26 – Boxing Day
  • 31 – New Year’s Eve